Although it’s only been in recent years that Twitter has taken over the top spot as my favourite social media network, I’ve been active on the platform for long enough to have witnessed it evolve. Yet, they still refuse to…
I think it’s fair to assume that we all recognize the important role a website plays within any digital marketing strategy. However, there are some necessary tactics that remain less understood. Is your site mobile-friendly? Beyond the Initial Attraction This…
Whether for personal use, my own business ventures, or on behalf of clients, I’ve done a lot of strategizing across social media (and continue to). My Social Media Story I’ve been on social media since before Facebook was a thing.…
It’s no secret that online presence matters for small business success. How reachable have you made yours? So, you have a new business and want to start gaining an online presence? Or, your existing venture isn’t garnering the type of…
You should be spreading your brand’s wings far and wide by setting up your company profile in as many places as possible. And here are the four social media sites that are essential to start with. Starting the Social Journey Whether…